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Coubertin and the Olympics won’t save the suburbs, but Bikestormz will…

July 2022. “So Good”, a magazine published by So Press, has put the vélorution [a combination of vélo (bike) and revolution] on its cover. We can only applaud them. In this complete dossier, the editors also discuss the #bikelife phenomenon and its social implications. We talked about it in this VISION analysis for the free access occasion originally published in April 2018. Stay ahead of the game: read Codezero. This summer, the agency will be taking a look back at its “strategic moments” in sport.

Political discourse regularly links sport and suburbia and often promises that the former could save the latter.

Since the awarding of the 2024 Olympic Games to the city of Paris, people have been talking about all sorts of scenarios. The Olympics will be an opportunity to get all the French into sport, to reconcile them with their health, and perhaps propel the country into the stratosphere. This ecumenical event would finally be the means to give meaning to the lives of those who live in disadvantaged areas.

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