Animation of the nautical ecosystem and recommendations for a new offer of the nautical providers

EXPERTISE USED

Challenges

Finistère 360° is an attraction agency created by the Conseil Départemental du Finistère. Its mission is to develop tourism and water sports on a departmental scale.

  • In view of the 2020 municipal elections, the agency wanted to carry out a collective and collaborative reflection on the evolution of the nautical offers throughout its territory.
  • The objective is to provide keys to understanding and tools to the municipal teams (new or re-elected) in order to initiate an evolution of the offers proposed by all the nautical service providers.

Methodology

The nautical service providers were involved throughout the work and the reflection.

  • Individual interviews with 15 personalities from the water sports and outdoor sectors: sociologists, journalists, company directors, institutional managers, start-up managers, etc.
  • Benchmark on the evolution of practice offers and concepts in different sectors: ski schools, indoor climbing fun spaces, escape games, nautical events.
  • Organisation and facilitation of 4 collaborative workshops with water sports providers in Finistère: water sports centres, surfing schools, self-employed entrepreneurs, etc.
  • Development of recommendations: operation of nautical service providers and diversification of the offer.
  • Formalization of trend books for all stakeholders.

Results

A varied system was put in place (interviews, questionnaires, collaborative workshops, etc.) in order to bring up a maximum number of proposals from the field.

  • Contribution of the expertise of Sport Value and Codezero on the prospective and evolution of the water sports and sporting activities in general.
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