Inspire the creative teams on the innovation themes to be taken into account in the brand's strategic plans.
EXPERTISE USED
Challenges
The new generations of users have different expectations and desires; how to understand and anticipate them to create offers in line with these changes.
Methodology
Study of weak signals and sociological developments to regularly identify themes for work and inspiration for the Starboard teams.
Reporting of work in the form of “prospective files” and workshops. Challenge of the strategic plans and proposal of adjustments to the projects.
Results
Continuous inspiration of the product development teams and the birth of innovation projects on certain product categories.
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