Positioning & brand strategy

And if you put the prospective vision back at the heart of your strategy!

Since Codezero was created back in 2017, we’ve been accompanying our clients through the process of strategic reflexion on topics related to innovation and brand strategy. Working hand in hand with your teams (strategy, marketing, design, innovation…) we help you understand the transformations in progress, detect and analyse trends, explore possible futures, and debate future issues at stake, for designing innovative projects and bold strategies.

Our missions lead us to work with large groups, SMEs or innovative start-ups; our permanent quest is to generate difference to trigger preference. The scope of our action extends from inspiration to customer experience!

They put their trust in us

Brand positioning team

Thierry SERAY

Co-founder of the agency

Quentin DURAND

Agency Director


DA – UX / UI designer

Marie Machado

DA – Project Manager

Our brand positioning projects


Strategic positioning and creation of a new brand


Strategic positioning and brand platform


Rethink the role of the WEDZE winter sports brand.


Identify new entrants and understand developments future of padel.


Imagining tomorrow’s events.


Give your brand a unique identity in an ultra-competitive world.

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