Cycling in the Basque Country
EXPERTISE USED
Challenges
To highlight the advantages of the Basque Country for cycling.
Methodology
- List and decipher new trends in practices
- Facilitate a workshop with the department’s teams
- Benchmark “different” events in the unconventional sense
- Identify a type of event compatible with the objectives of the department and a partner
Results
- A better knowledge of the challenges
- A reflection on the approach to new audiences
