To propose a strategic reflection and priority development areas on the subject of "CSR" for the Salomon brand's winter sports activity.

Challenges

  • Mobilize internal resources and give meaning to long-term projects.
  • Integrate the “point of view” of the winter sports activity into a global brand strategy.
  • Identify “modes of action” and priority themes.

Methodology

  • Research and prospective work on the vectors of the new performance.
  • Study on the motivations of the new consumers with regard to societal evolutions.
  • Internal consultation of employees on their expectations, motivations and aspirations.
  • Workshops with the activity’s management committee.
  • Strategic summary document proposing the priority axes and the modes of action which result from it.
  • Presentation of the conclusions in the form of a presentation and motion design to the group’s management committee.

Results

  • Integration of strategic recommendations into the long-term plan of the business.
  • Identification of key projects to pursue or initiate.
  • Identification of “innovative” initiatives to be put in place to support the overall CSR project.
Scroll to Top