Explore the future of sport®.
By working hand in hand with our clients, we help them understand the transformations underway, detect and analyze trends, explore possible futures, and debate future issues, in order to design bold brand strategies and innovative projects.
Build scenarios based on known realities and extrapolate them. More rarely, write a fiction but always starting from real data. Imagining and thinking about the sport of tomorrow is the DNA of this category.
Sport is all about storytelling. Each practice has its own culture on which a group of individuals rely. We touch here on the notion of emotional community developed by Max Weber. Codezero has always addressed this cultural foundation of sports.
Learning to reconsider one's body: A touch of philosophy to aid the fight against sedentary lifestyles.
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