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Podcasts

What if the bicycle truly started to resonate with the youth?

Latest editions

By working hand in hand with our clients, we help them understand the transformations underway, detect and analyze trends, explore possible futures, and debate future issues, in order to design bold brand strategies and innovative projects.

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What if the bicycle truly started to resonate with the youth?

Half bike, half motorcycle, but truly a cultural hybrid

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20 trends that will «make» the sport of tomorrow

Are we ready for a truly decarbonized sport?

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Fan experience. Business as usual.

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Sport as the Antithesis of the Precautionary Principle

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All snack'inno

Prospective

Build scenarios based on known realities and extrapolate them. More rarely, write a fiction but always starting from real data. Imagining and thinking about the sport of tomorrow is the DNA of this category.

20 trends that will «make» the sport of tomorrow

Tomorrow's performance will be about being in balance with the world

Customer Experience and Future Scenario in Golf

Nautical leisure activities : and what if we were at the end of a cycle ?

Sports culture

Sport is all about storytelling. Each practice has its own culture on which a group of individuals rely. We touch here on the notion of emotional community developed by Max Weber. Codezero has always addressed this cultural foundation of sports.

What if the bicycle truly started to resonate with the youth?

20 trends that will «make» the sport of tomorrow

Learning to reconsider one's body: A touch of philosophy to aid the fight against sedentary lifestyles.

Why do sports institutions leave brands do the work?

New cycling scenarios: what is the “Wheelie” a symptom of?

Fergal Smith. Irishman, farmer and surfer

What's the future of martial arts?
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X'plore

The podcast that explores the future of sport

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De l’inspiration tous les 15 jours dans votre boîte mail

Les analyses de Codezero qui vous aide à comprendre les transformations en cours, détecter les tendances et explorer les futurs possibles. Nous traitons de la prospective et des enjeux d’avenir mais surtout des liens entre l’évolution de notre société et le sport. Ces analyses sont destinées à vous inspirer dans les phases d’idéation et d’implémentation de concepts innovants. Plus de 4 000 acteurs économiques impliqués dans le sport et l’innovation lisent déjà Codezero, à votre tour. 

Inspiration delivered fortnightly straight to your inbox

Codezero’s analyses help you understand transformations underway, detect trends and explore possible futures. We deal with foresight and future issues but above all with the links between the evolution of our society and sport. These analyses are intended to inspire you in the ideation and implementation phases of innovative concepts. More than 4,000 economic players involved in sport and innovation are already reading Codezero. Now you can too.