TWOTWO: THE SOCIAL PADEL BRAND

®TWOTWO

We have often reiterated, innovation is not always synonymous with disruption or technological prowess.​

The young Swedish Padel brand TWOTWO perfectly symbolizes the freshness that a new entrant can bring to a developing sport; much like Lululemon did in the yoga market 15 years ago.​

Thus, innovation lies in the mindset as much as in the products and especially in the way of approaching the sport:​

« We value the social aspect and the off-court activities just as much as the performance and the #winning. We love crazy trick shots and all the misfits with annoyingly natural talent. We love late–night games submerged in floodlights and loud music. ”

So certainly, the brand still has a way to go to develop more comprehensive collections (particularly in the lifestyle segment) but the foundations of a unique and decidedly modern identity are there… and that’s already a lot…

If you play Padel, it’s very likely you’ll need to be TWOTWO.​

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