WILMA: THE CYCLING BRAND FOR WOMEN

WILMA®

Sport is a man’s world, mostly dominated by male codes. Fortunately, things are changing little by little, and major events are now open to ladies, but there is still a long way to go. This situation is even more profound when it comes to equipment. And this is why the arrival of brands that tackle women’s issues is to be welcomed.​

Wilma – the name comes from Wilma Rudolph, whose baseline is “We believe in women cycling”, offers cycling shorts that incorporate a high-performance menstrual pad. The Bloody Queen (Wilma has a sense of humour) absorbs the equivalent of 2 tampons (heavy flow) without leaving any moisture or stains on your clothes, guaranteeing you one less mental burden when you’re out on your bike and 6 hours of comfort.​

We’ve been saying it for a while, but tomorrow’s innovations won’t be all about performance.