Strategic positioning

Our key tools

| Dynamic market vision

| Positioning maps

| Strategic Framework

| Radar/Expertise

The permanent observation of consumer trends, brands, offers and innovations on the global sports market at the international level allows Codezero to have a vision, but also the necessary hindsight to see the “blind spots” on your markets.

We do not oppose the logic of marketing positioning to that of brand positioning; it must form a single coherent whole, whose only objective is to make your competition “irrelevant” by finding your blue ocean. Our culture, combined with our obsession with “doing things differently”, leads us to propose bold options that are never divorced from your objectives.

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